Identity Design Projects
A collection of Identity Design Projects: from concept to sketch to vector.
The Pantry
Brief: The Pantry, a new high-end grocery store in Pune, needs an identity.
2020, Commercial
Sponsor: The Pantry, Pune
Design Solution: The Pantry’s Identity conveys the idea that a wide range of products may appear in any combination, like a game of tic-tac-toe, but their shelves will remain constant.
Design Process: The project presented one challenge: tweaking the identity to get it to fit in a circle. The logo was initially designed with the symbol having the same width as the type. But the architects had chosen circles as the main element to go on the outside façade, and in the interiors. The logo was then modified to seem as if it was designed for the circle itself. I’d call the result a happy accident.
Taqueria 12.12
Brief: Design Assets for “Taqueria 12.12”, a pop-up restaurant hosted in Pune by the Mousse Project.
2020, Commercial
Sponsor: The Mousse Project
Design Solution: A typographic identity formulated for the event. Gouache illustrations of the ingredients to be used in the food were used to create the design assets like menu cards, and posters.
The Mousse Project
Brief: The Mousse Project aim to bring pop-up restaurant culture to Pune with a themed pop-up each time. The name “Mousse Project” was born out of a mouse illustration the founder used to draw as a kid. The task was to give a fresh new look to this mouse.
2020, Commercial
Sponsor: The Mousse Project
Prognospas: A prediction game
Brief: Prognospas is an upcoming sports predictor game, which started with cricket, but can apply to many sports. The brief was to create a flexible identity which can be tweaked slightly to be used for a variety of sports: cricket, tennis, football, and F1.
2020, Commercial
Design Solution:The client requested to incorporate “Paul the Octopus” into the symbol – the invertebrate famous for making accurate predictions in the 2010 World Cup.
Resprotect
Brief: Resprotect is a mask developed by Rand Polyproducts, Pune during the COVID-19 pandemic.
2020, Commercial
Design Solution:A symbol that looks like the side profile of a man wearing a mask was the result of the sketching session for this identity design project.
